Several times a year EventStreams is able to collaborate with the Atlanta community in a special charity project. “Charity is key to our mission because it allows our team to do more than just create videos for clients. It allows us to give back to our community in a very meaningful and productive way. It also allows us to be extra creative and energized by a common cause,” says Nate Haskell, COO. This summer Nate’s wife, Gigi Haskell, was researching ways to volunteer for Create Your Dreams, a long-term, youth development program dedicated to nurturing the talents and dreams of students living in underserved areas of Atlanta. She introduced Nate to Executive Director Kim Dennis, and Nate immediately wanted to help the organization. “I think everyone on the team was really inspired by her passion for the kids and we all knew pretty immediately it was something that we wanted to help be a part of,” said Julie van Jaarsveld, Senior Digital Media Producer.
Originally, the plan was just to give the kids of CYD a tour of our facilities “to show them some of the possibilities that can be accomplished with video,” said Wesley Summers, Editor & Digital Media Producer. “But in typical EventStreams fashion, we got to tossing around ideas,” said Ian McCarthy, Digital Media Producer. “We talked about a lot of ideas during our first few meetings, but the music video floated to the top pretty fast. Both our Senior Graphics Producer, Will Sykes, and Ian are very passionate about music production and have a fair amount of experience with it. Ian offered to put together 3 original tracks that the kids could choose from for their video,” said Julie. Kim was thrilled that her students were hugely involved in the creative process. “The students wrote the lyrics, planned the narrative through the storyboard process and even choreographed the dance,” she explained. The EventStreams team took a couple of days in July to film the music video at the King Plow Center (CYD’s headquarters) and at Tanyard Creek Park.
The team was a little unsure of what working with children would be like. “Before we met the CYD students, I think a lot of us imagined a rowdy bunch of elementary and middle school kids tornadoing through our office and studio. But, the students had a genuine interest in the things we were showing them, and through the project they brought some great energy and ideas to the entire process,” said Ian. Kim recalled “watching the EventStreams team patiently work with our students. They encouraged them to push through their shyness and helped the children find their voice.”
“EventStreams specializes in internal corporate video production and webcasting. We work with a lot of senior level executives with busy schedules and tight deadlines and at times the work can garner a lot of pressure. So working with kids was really a breath of fresh air for the entire company,” said Nate. “Their creativity is pretty incredible,” Julie explained, “I just wish we could bottle it somehow!” Looking back on his experiences leading this project, Ian said “I think my favorite moment from the process was going in to record the vocal performances… I was blown away by what they did within the span of just one week. One of my favorite lines from the song is still ‘…take a disaster and make it A MIRACLE!’”
Because the children and the team worked so hard developing the music video, we decided that the project deserves a legitimate premier. Kim Dennis has helped us organize the very first screening of the music video at the Howard School on Thursday, September 17th at 7:00pm. Find the event on Facebook at Chasing Dreams – a CYD Video Exclusive.