Last summer, EventStreams teamed up with the Rally Foundation for Childhood Cancer Research to create a music video to be used in their marketing efforts. The goal? Go viral!

Take a look behind-the-scenes at the making of the music video with the cast and crew!

With close to 35,000 views to date, the music video has helped raise more than $35,000 in donations from Robert Mondavi Private Selection, who donates $1 for every view, like, share, and retweet. The Rally Foundation music video also earned the 2013 Silver Flame Award in Social Media from the International Association of Business Communicators’ Atlanta chapter. EventStreams was also recognized for three other IABC Golden Flame Awards this year. The full list of winners can be seen here.

Be sure to check out the full music video below, and you can help Rally by liking, sharing, or retweeting!